Get Instant Access
The Informed Buyer™

These products exist to eliminate the stress and uncertainty of making major financial purchases.

The Informed Buyer™ helps people make well-informed decisions, so they save time and money when buying life's most expensive items.

You don't need to know everything, but you do need to know what matters, what to ask, and how to use that information to confidently negotiate the best deal possible.

The Informed Car Buyer™

Eliminate the stress and uncertainty of buying a car from a dealership.

Save at least $1,000 on the price of your next car.

Guaranteedor your money back.

$79 for All Access

A couple reviewing a four-square dealership deal sheet with a manager

Why Buyers Overpay

If you don't know the tricks the dealerships use, then you are definitely going to pay too much for your car.

Auto dealers negotiate all day, every day. When you walk on their lot ready to buy, you have to know exactly what to do. We share all their secrets so you know how the game is played.

A young Indian couple studying a four-square dealership offer as a salesperson points to the deal

Negotiating a Car Purchase Is About More Than the Price

Most buyers think there’s only one deal being negotiated when, actually, there are several, and dealerships have multiple ways to create profit throughout the transaction.

You will learn exactly what to say, step by step, to get the best deal and get out of there quickly. No one wants to waste their entire day at a car dealership.

A confident, well-dressed couple receiving the keys to their new vehicle

The Insider Advantage

You'll learn directly from a finance manager with more than four decades of insider experience.

You will learn exactly what to say, what to ask for, and what to avoid, so you arrive with confidence and leave knowing you got a great deal.

A buyer reviewing her completed agreement with quiet reassurance

The Guarantee

For just $79, we guarantee you'll save at least $1,000 on the price of your next car—or your money back.

Our clients generally save from $2,500 to $3,500.

See our complete Savings Guarantee terms.

If you don't save at least $1,000, simply contact us and tell us your estimated savings.

Or receive a full refund. That's it. No paperwork. No proof required. The refund covers your complete $79 purchase. Start a request by email.

Greg and Gene sharing practical car-buying knowledge in a quiet dealership lounge

What This Is

Greg and Gene have been friends for longer than Gene's been in the car business, which is now over 40 years. In the sit-down conversation, they share insider information on how car dealerships make their money and how you can save the most.

This is not a course on how dealerships operate, nor will it make you a car expert. We focus only on what you need to save time and money when buying your next car.

A couple preparing together with a laptop and phone before visiting the dealership

Fast & Easy

There are two types of people.

Some people want to learn everything and take as much time as they need to grind every dime of savings out of the deal.

Others simply want to know how to get a good deal without sales pressure and to spend as little time at the dealership as possible.

We have you both covered.

A confident, prepared buyer walking through a bright dealership

Go In With Confidence

Know the game and negotiate like a professional.

Most buyers leave a car dealership feeling like they got ripped off, even if they got a fair deal.

Your experience will be different.

Because you'll be educated and prepared, you'll avoid leaving the dealership
feeling there was more you could have done.

We'll give you the tips and tricks that make the experience painless,
so you'll leave knowing you won.

The Real Deal™

Use The Real Deal™ wherever you negotiate—at home, on the go, in person at the dealership, or by phone, text, or email.

As the numbers change, you will see, in real time, whether the deal is actually getting better or worse.

You can also save offers from multiple dealerships, review each vehicle, offer, and Actual Savings, and decide which one represents the best overall value for you.

Maximum Savings in 3 Easy Steps

  1. Start With the Dealer’s Original Offer

    The Real Deal™ preserves the dealer’s original offer as your benchmark, so you always know where you started.

  2. The Numbers Change as You Negotiate

    As the sales price, trade-in value, interest rate, or loan duration changes, enter the new number to see immediately whether the deal is getting better or worse.

  3. See What You're Actually Saving Instantly During the Negotiation

    Section by section, you'll be able to track your current savings.

Watch The Real Deal™ in action · 1:21

Sample Page 1 of The Real Deal™, showing a 2026 Lexus RX 350 AWD and $2,306 in Actual Savings
Sample only. The Real Deal™ deal analyzer is available to All Access members.
A happy Hispanic couple leaving a dealership together, looking at each other while she holds their new car key fob

Get Started

Go in educated and prepared, and leave knowing you won.

GET ALL ACCESS NOW